We are aiming for stability and 
reliability over a period of years
Interview with Dr. h.c. Dipl.-Ing. (ETH) Willi Liebherr, President of the Administrative Committee of
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Dr. Liebherr, what does the Liebherr Group expect from the 2010 Bauma?
Dr. Liebherr: The Bauma trade fair is a home match for us. This year we are again the largest exhibitor. Our aim is to demonstrate our performance potential to visitors by showing them a cross-section of our product programme, and to give them a positive overall impression of our Group’s many different activities at various levels.

Despite the recession that has occurred in the meantime, the world has not stood still since the last Bauma. On the contrary: we have broadened our product range and continued our technological development. This year we find ourselves in a very special situation: we are just moving out of a recession more severe than we ever encountered before. The crisis has been partly but not yet completely overcome. This is a unique opportunity for the Bauma to act as a catalyst for a positive future.

Everyone can see that Liebherr has a new and once again a larger presence at the Bauma – what was your motivation for this?
Dr. Liebherr: We have indeed invested in a completely new presentation. One reason why this was necessary was that we have continued to grow since the last Bauma. This year we will again have a large number of items on display from every area of our comprehensive construction machinery programme, and we expect even more visitors to attend from all over the world than we had three years ago. We decided on this new Bauma presentation during the crisis, with the aim of demonstrating that we believe in the future. We will not be deflected from our course by a year of crisis.
So Liebherr wants to make a show of strength even in a difficult economic period?
Dr. Liebherr: Yes, we do. The signal effect as our customers see it is also very important. We are aiming for stability and dependability over a period of years. And we welcome the opportunity in Munich to discuss new projects with our customers and to join them in finding the most suitable solutions.
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